About Us


The AFC’s and our members’ sole purpose is to give our clients the highest levels of service and are dedicated to working solely in their best interests at all times.

We are transparent in all our relationships and partnerships and care passionately about making a real difference to society.

We listen to everyone who works with us be that fellow members, suppliers and our clients and their donors and respect all opinion. We endeavour at all times to promote the highest levels of fundraising practice and take great pride in our work.

Our greatest reward is seeing our clients’ continuing fundraising successes.


Crucial to the ethos of the AFC is a wholehearted commitment to upholding best practice and the highest standards at all times and without compromise.

As an organisation we are well versed in fundraising regulations and are often at the forefront of government policy-making decisions. All of our members are amongst the highest qualified fundraising professionals in the UK and we constantly promote the ongoing professional development of our members.

All members sign our Code of Practice, together with the Fundraising Regulator's Code of Practice, when they join the AFC.


In order to uphold and maintain the highest levels of fundraising practice, we welcome like-minded members who share our high standards.

Full membership, whether for companies or individual consultants, is open to those who have been trading for at least two years and whose principals have been full-time fundraising consultants for at least five years.

All our members offer a wealth of experience with a wide range of different client organisations, both nationally and internationally, which they share amongst one another.


Bill King

AFC Chair

International Fundraising Consultancy

Bonnie Clayton

Bonnie Clayton Consulting

Nicole Gray Conchar

Apple Fundraising

Chris Goldie

Gifted Philanthropy

Jonathan Cook



Ben Morrison

Ben Morrison Consulting

"As Chair of the AFC, I, together with all the Board members, see our role as growing our organisation and supporting all members to ensure that we are the standard bearers of best fundraising consulting in the UK. This, in turn, will elevate fundraising standards and inspire confidence amongst our clients, their beneficiaries and donors as well as, importantly, the general population at large."
Caroline Hutt - AFC Chair