Racing Welfare is a charity working to support anyone working in the world of thoroughbred horse racing in the UK. It was formed from the merger of other similar charities and had previously enjoyed large surpluses from its housing projects along with a large reserve which was now depleted.
Over the course of 12 months, Money Tree Fundraising worked with the Racing Welfare team in a variety of ways: mentoring staff, providing trusts fundraising expertise and reviewing all fundraising options before making recommendations for their future. The team has used these recommendations to build a clear implementation plan that will double their voluntary income over the coming three years.
It was imperative that relationships with a core donor group of loyal trusts & foundations was maintained during the review. Money Tree Fundraising delivered trust fundraising support for nine months, working on average 8 days per month. We secured at least £220,000 in funding in that time.
“Money Tree Fundraising has provided invaluable support to our fundraising over the last year in a variety of ways – mentoring staff, providing trusts fundraising expertise and by working with us to review our entire fundraising history and making recommendations for our future from which we are building a clear implementation plan that will double our income over the coming three years. I was particularly keen to engage our core supporters through this process and one of the reasons we chose to work with the team is that they shared this goal.”
Dawn Goodfellow, Chief Executive, Racing Welfare